Pulse Digital - Latest Digital Marketing Insights 2023

2023: The Year the Metaverse becomes a reality!

The metaverse is expected to continue its rapid evolution as more and more people turn to virtual experiences for entertainment, work, and socialization In 2023.

Take a peek into the minds of our digital experts.

10 October 2024

Unlocking Customer Engagement with Progress Sitefinity: The Power of Personalization

In today’s fast-paced digital landscape, personalized user experiences are no longer a luxury—they are essential. Progress Sitefinity, a robust content management system (CMS), offers businesses the tools they need to create meaningful and engaging experiences that drive customer interaction and loyalty. In this article, we explore the key benefits of Progress Sitefinity and how its personalization capabilities can supercharge customer engagement.

5 October 2024

Best Practices in Mobile App Development

Creating a successful mobile app requires more than just coding skills—it demands strategic planning, user-focused design, and efficient development processes. Whether you're building an iOS or Android app, following best practices can ensure smooth performance, user satisfaction, and long-term growth. Here’s a detailed look at the best practices in mobile app development that will set your app apart.

1 October 2024

Emerging Technologies in Digital Marketing

Discover the latest emerging technologies in digital marketing and how they can enhance customer experiences, drive engagement, and shape the future of marketing strategies.

18 September 2024

Data Privacy and Security in Digital Solutions: Safeguarding User Trust

In the age of digital transformation, data privacy and security have become critical aspects of any business’s digital strategy. From online transactions to mobile apps, businesses handle enormous volumes of personal data, which, if not adequately protected, can lead to financial loss and erode consumer trust. This article explores the importance of data privacy and security in digital solutions, best practices for ensuring protection, and their impact on customer relationships.

12 September 2024

Blockchain Beyond Crypto: Transforming Digital Marketing

Blockchain technology, known primarily for its role in cryptocurrencies like Bitcoin, is making waves across multiple industries—including digital marketing. With its ability to provide transparency, security, and efficiency, blockchain offers innovative opportunities for businesses to enhance marketing strategies. However, its adoption also brings challenges. In this article, we explore how blockchain is being integrated into digital marketing, the potential benefits, and the obstacles companies may face.

16 May 2022

How to manage the overlapping role of SEO specialists and content writers?

No matter how finely a line is drawn between the roles of Content Writers and SEOs, one of the main avenues remain unattended – and that is; who should optimize content? A digital marketing expert at Pulse discusses who should ultimately own content optimization.

11 May 2022

How often should emails be sent to customers?

Email Marketing can be thoughtfully used to build loyalty and trust in your brand. It is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

5 May 2022

How to Outdo Facebook Algorithm and Improve the Platform’s Declining Organic Reach?

Have you been wondering why Facebook is not producing the results you expect? It’s high time to discuss what Facebook says about the dip in the organic reach and how you can tackle changes to improve reach with the combination of both paid and unpaid posts.

7 April 2022

20 Questions You Must Ask Before Hiring a Digital Marketing Agency

Are you in the market for a digital marketing partner? Do you know what you need from your partner?You might be new to this or you might be unsatisfied with your currentWhatever the case may be, you realize that hiring a digital marketing agency in Dubai or anywhere in the GCC world for that matter, is no simple task. We are here to help you think about what you need from a digital agency before choosing to employ one.We will look at 20 of the most important questions to consider before engaging a digital agency in your daily production work. This will help you make an informed and effective decision in identifying the right digital marketing routes for you.

24 March 2022

Emerging Concept of Personalization Is Changing Content Marketing

The ever evolving digital revolution has transformed the way brands engage and interact with their audiences. In the present era, conventional advertisements are declining and social media marketing trends are rising making content personalization a go-to marketing strategy for brands. Today, our clan of Content Marketers at Pulse Digital agency dubai will share how personalized content caters to consumers’ needs and how brands must keep up with the high demand of voracious appetite for content utilization.

16 February 2022

How to create a customer centric strategy for your business?

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits.

8 February 2022

5+ Most Effective Online Lead Generation Ideas!

Online lead generation techniques and conversions remain at the core of any digital marketing campaign. But how you do it matters the most.

6 February 2022

6 Ascending Digital Trends Business Owners Must Pay Attention To!

Do you hold a marketing position in your company? How have you been dealing with the ever-progressing digital marketing scope? How do you handle competition? Today, we share our insights about six crucial digital trends marketers and business owners must focus on.

1 February 2022

Digital influence redefines customer experience

Digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year–up from 14 cents of every dollar spent in 2013, according to Deloitte’s latest study, “The new digital divide: The future of digital influence in retail.”

19 January 2022

The Emerging Dominance of The Digital Transformation of Things

If you’re really looking forward to giving 3X growth to your business, think of Digital Transformation of Things via IoT, says Kenza Smaili, Head of Sales and Client Servicing at Pulse Digital agency dubai .In this article, she focuses on how digital transformation is possible by designing and developing interconnected and data-rich products, embedding intelligence into operations and engaging with customers and employees in new ways by utilizing mobile and social to collect insights on their needs.

15 December 2021

Content Marketing Strategy Checklist for Small Business Owners

Being a small business owner, you are constantly mindful of your budget and how to be most efficient in utilizing it. Social media can be the most cost-effective marketing activity, having the potential to reach large numbers of relevant audience at a relatively lower monetary investment.Successful social media needs content that is consistent, relevant, interesting and useful to your target audience. Just because you post it, does not automatically mean that they will interact with it. This is why it is vital to have the proper content marketing strategy.To start you off on creating the best content marketing strategy, we have put together this straightforward, and handy checklist.

1 December 2021

Conversational Marketing: A Trend to Focus On

Ok let’s face it, everyone enjoys a good conversation.

1 November 2021

3 Tips on how to manage a brainstorming session

Brainstorming in Session: Key Points for a Fruitful Outcome

2 September 2021

5 Things marketers should do after the next cyberattack (and there will be a next one)

The week after Cannes typically involves recovering from too much rosé, following up on some great meetings and for a lucky few, perhaps an extended holiday. A worldwide cyberattack was not part of the agenda for folks across adland. It’s a sobering reality that most brands and agencies are not prepared for.

21 May 2021

Dubai’s Metaverse sector to support 42,000 virtual jobs and add $4 billion to its economy by 2030

Headed by the Dubai Crown Prince Sheikh Hamdan, the higher committee overseeing the Dubai Metaverse Strategy aims to implement Metaverse tech that can help improve the performance of resident surgeons by 230 percent and increase the productivity of engineers by 30 percent

1 November 2020

Characteristics of the Best Digital Advertising Agencies

It is no secret that a business needs a professional and properly experienced digital advertising agency if it plans on having an impactful digital presence