Abdul Latif Jameel Motors is the parent company of Toyota Saudi Arabia, which believes in a Customer First Policy. The company has grown continuously over the years to become one of the leading entities in the automotive sector in Saudi Arabia, and one of the leading independent Toyota distributors in the world.
Abdul Latif Jameel Motors was looking to create a new content hub and educate the target audience about their new hybrid line of vehicles. The new generations of electric vehicles offer state-of-the-art technology while maintaining their green energy-saving ecosystem. The objective for the hub was to spread awareness about new vehicles’ launch, drive footfall for test drives and increase the overall traffic to the new Toyota Saudi Arabia website.
We created a strategic roadmap for content marketing and designed inspiring visuals for the platforms with attractive infographics. By creating SEO-optimized and interesting content, we were able to witness a substantial increase in website traffic, sales enquire, and test drive bookings.