8 January 2023

2023: The Year the Metaverse becomes a reality!

The metaverse is expected to continue its rapid evolution as more and more people turn to virtual experiences for entertainment, work, and socialization In 2023. The term “metaverse” was first coined by science fiction author Neal Stephenson to describe a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet. With the advancements in virtual and augmented reality technology, the metaverse is quickly becoming a reality.

Here are some of the latest platforms in the metaverse that are worth keeping an eye on in 2023:

1. Decentraland: This platform allows users to create, experience, and monetize content and applications in a virtual world powered by the Ethereum blockchain. Users can create their own virtual experiences using the platform’s interactive 3D editor, or they can explore the virtual world and interact with other users. One of the unique aspects of Decentraland is that users can own and trade virtual real estate, giving them the opportunity to build and monetize their own virtual creations.
2. Cryptovoxels: This platform offers users a decentralized, blockchain-powered virtual world where they can buy, sell, and build on virtual property. Like Decentraland, Cryptovoxels allows users to own and trade virtual real estate, giving them the opportunity to create and monetize their own virtual creations. The platform also has a variety of public spaces and experiences for users to explore.
3. The Sandbox: This platform allows users to create, share, and monetize their own gaming experiences in a virtual world. The Sandbox has a user-friendly game creation toolkit that allows users to build their own games using pre-made assets or their own creations. It also has a marketplace where users can buy and sell in-game items and assets.
4. VR Chat: This popular social VR platform allows users to meet and interact with others in a variety of virtual environments, ranging from casual hangouts to immersive experiences. VR Chat has a large and active community of users, making it a great platform for socializing and meeting new people. It also has a robust content creation toolkit, allowing users to build their own virtual environments and experiences.
5. NeosVR: This virtual reality platform allows users to create and explore a variety of virtual environments, including social VR spaces and immersive games. NeosVR has a focus on user-generated content, with a content creation toolkit and marketplace for users to share and monetize their creations. It also has a variety of pre-made experiences for users to explore.

It is likely that we will see even more platforms enter the metaverse space, each offering their own unique features and experiences. One area that is expected to see significant growth is the use of metaverse platforms for education and training. Virtual reality technology has already been used for a variety of training applications, such as military training and medical simulations, and it is expected that the use of metaverse platforms for education and training will continue to expand in the coming years.

Another area where the metaverse is expected to have a significant impact is in the realm of e-commerce. As virtual and augmented reality technology becomes more sophisticated, it will become increasingly possible for users to shop and interact with products in a virtual setting. This has the potential to revolutionize the way we shop, allowing us to try on clothes, test out products, and explore virtual showrooms in a more immersive and realistic way.

Overall, the metaverse is a very exciting and rapidly evolving space that is worth keeping an eye on in 2023 and beyond. As virtual and augmented reality technology continues to improve depending on our clients specific needs and goals: being a premium digital agency in Dubai and the GCC, there are many ways that Pulse Digital can help existing & new clients to grow in the world of metaverse, achieve their virtual branding objectives using data-driven tactics, and drive more engagement & business conversions.