Uber Eats is a world-renowned online food ordering platform launched by Uber in 2014, and accessible to customers using their website or iOS/Android applications. Users can read menus, reviews and ratings, orders, and pay for food from participating restaurants.
Uber Eats wanted to create their Arabic digital presence targeting the MENA region and GCC countries. The content needed to be localized to the different markets in order to acquire a greater market share. Uber Eats was looking for a partner to conduct a full study and market analysis in order to achieve the desired business goals.
To begin with, we create an in-depth market analysis to determine how to proceed with content creation. In addition, we were able to create a compelling, targeted, and highly optimized content strategy for the platform, based around the menu items most likely to be in demand. The digital platform massively supported Uber Eats’ continuous brand growth within the target markets, achieving 76% organic search traffic.