Now in its sixth year, DMC is the newest television group to launch in Egypt. Featuring channels covering a wide range of interests from news and sports to comedy and drama, DMC asked Pulse to take the reins with their digital presence.
DMC wanted to created an online platform that would help build and spread awareness about the TV channels network. The idea was to create a highly engaging and content-rich tool, to enable the user to easily browse through the different programs, and interact with the entity digitally.
Pulse crafted a carefully defined user experience and interface. That not only helped the brand showcase each channel independently, but also kept the overall brand consistency, and makes the user feel like all the channels are part of the same network. The user can get anywhere on the site within a maximum of 3 clicks, with a visually-appealing, easy-on-the-eye creative design that increases the time he spends on the site.