Operation : Falafel

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Client AWJ Investments
Production Date 2019
Services Digital Strategy | User Experience & Interface Design | Creative designs | Custom PHP Website development | Content strategy | API integration | Payment gateway integration

The Client

Operation: Falafel is a Dubai-born fresh casual chain of restaurants that operates on the concept of ‘Revival & Survival’ of Arabic cuisine. It creates a mood common to the old street marketplace while organizing its service model into individual food stations that mimic food carts on the street.

The Brief

Creating the website for AWJ Investments’ flagship restaurant Operation: Falafel required the full range of Pulse’s creative, marketing and development expertise. AWJ needed to revamp the entire menu section on the website, enabling a seamless integration with the restaurant’s online ordering management system and empowering the website with a secured payment gateway to facilitate online payments and convenience to customers.

The Result

Naturally, we were more than happy to take on the challenge! We re-designed multiple elements of the website, integrated the client’s chosen payment gateway Network International, and handled the extremely complex integration of the iKonnect online ordering system. We also developed a complete profile section providing personalized experience for customers. The end result is a true digital innovation that serves as a powerful online platform for Operation: Falafel and AWJ.