Operation : Falafel

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The client:

Operation: Falafel is a Dubai-born fresh casual chain of restaurants that operates on the concept of ‘Revival & Survival’ of Arabic cuisine. It creates a mood common to the old street marketplace while organizing its service model into individual food stations that mimic food carts on the street.

The brief:

Creating the website for AWJ Investments’ flagship restaurant Operation: Falafel required the full range of Pulse Digital’s creative, marketing and development expertise. AWJ needed to revamp the entire menu section on the website, enabling a seamless integration with the restaurant’s online ordering management system and empowering the website with a secured payment gateway to facilitate online payments and convenience to customers.

The results:

Naturally, we were more than happy to take on the challenge! We re-designed multiple elements of the website, integrated the client’s chosen payment gateway Network International, and handled the extremely complex integration of the iKonnect online ordering system. We also developed a complete profile section providing personalized experience for customers. The end result is a true digital innovation that serves as a powerful online platform for Operation: Falafel and AWJ.