Operation: Falafel is a Dubai-born fresh casual chain of restaurants that operates on the concept of ‘Revival & Survival’ of Arabic cuisine. It creates a mood common to the old street marketplace while organizing its service model into individual food stations that mimic food carts on the street.
Creating the website for AWJ Investments’ flagship restaurant Operation: Falafel required the full range of Pulse Digital’s creative, marketing and development expertise. AWJ needed to revamp the entire menu section on the website, enabling a seamless integration with the restaurant’s online ordering management system and empowering the website with a secured payment gateway to facilitate online payments and convenience to customers.
Naturally, we were more than happy to take on the challenge! We re-designed multiple elements of the website, integrated the client’s chosen payment gateway Network International, and handled the extremely complex integration of the iKonnect online ordering system. We also developed a complete profile section providing personalized experience for customers. The end result is a true digital innovation that serves as a powerful online platform for Operation: Falafel and AWJ.