Hopscotch is a revolutionary recruitment portal that was launched back in 2016 to assist professional women across the Middle East and Asia achieve a better work/life balance. Built on a unique & growing community, Hopscotch introduced advanced job boards, industry-related events, training sessions, and connected recruiters with top talents.
Hopscotch was looking to revamp its digital assets and put together a digital strategy to enhance the overall awareness of its portal and its features. Their main objective was to increase daily registrations and equip the website with the next-gen tools for success.
We took over the portal that was previously developed using a custom PHP language and created a user-centric platform, with a fresh look and an effective mix of backend solutions from the Laravel ecosystem. Using a modular system, we were able to incorporate job reporting modules and marketing tools such as a newsletter engine. This complete overhaul helped attract international and well-known organizations such as Careem, Nestle, HSBC, and Louis Vuitton.