Chicks N’ Friends is a fast-food restaurant that delivers a delicious Southern chicken experience, originated in Columbia Maryland in 1987. The Dubai-based franchise is operated by AWJ Investments – a fast-growing food & beverage holding group that explores popular Middle Eastern, Mediterranean, and international flavors. The restaurant was opened in Jumeirah Beach Residence, serving the best-in-town fresh grilled and fried chicken.
AWJ Investments wanted to build a new Chicks N’ Friends website and create a digital presence for the restaurant in the region. The brief was to position Chick n' Friends as the best in town for fresh grilled and friend chicken.
We took a unique user experience approach for this project. We targeted the region's young audiences and families with children by using appealing visuals. We continued by creating a resembling website, enabling to communicate a consistent brand.