Hopscotch

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Client Hopscotch
Production Date 2019
Services Creative Design | User Experience Strategy | Website Development | Ongoing Maintenance | Data Analytics

The Client

Hopscotch was launched back in 2016 as an innovative recruitment portal specifically targeting professional women across the Middle East and Asia who want to achieve a better work/life balance. Built on a unique & growing community of tens of thousands, Hopscotch introduced advanced job boards, industry-related events, training sessions and connecting recruiters with top talents.

The Brief

Hopscotch invited Pulse for a complete initial audit of the digital platform, and putting together a strategy to enhance each cornerstone of the product by introducing new features and acquiring new talent. The main objective was to increase daily registration numbers and equip the website for the next phase of success.

The Result

It was time for Pulse to take over the platform previously built on custom PHP development over Laravel framework, and move it to the next level of user experience. With advanced job reporting modules for recruiters and enhanced creative designs as well as rebuilding the weekly newsletter engine, Pulse helped Hopscotch acquire shiny names who loved the initiative and add them to the growing list of happy clients.