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Client DMC
Production Date June 2017

Never miss entertainment again!

The Client

DMC is a new satellite group of TV channels that was established to become a strong Egyptian media entity to rise above the narrow competitiveness in the market. DMC have dedicated TV channels focusing on international and local news, sports, drama series and theatre, in addition to a children’s channel.


DMC’s strategy focused on utilizing digital power to create an enhanced user experience on the website. The client’s plan was to handle the website’s backend development using the an in-house digital team, and asked Pulse to help with creating the user experience interface and the digital creative designs.


Aiming to increase online engagement and gain higher market acquisition ahead of competition for a relatively new channel in the Egyptian TV market, we created state-of-the-art visual designs for the new DMC website with a clear segmentation of target audiences.


  • Digital Strategy
  • Information Architecture
  • UX Design
  • Web Design