Catch 22

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Client AWJ Investments
Production Date 2018
Services Digital Strategy | Information Architecture | UX Design | Web Design | Frontend Development | Backend Development | Hosting | Maintenance

The client:

Catch22 is a contemporary beach eatery that opened its doors as a brand new concept in November 2016. One of the top restaurants at The Jumeirah Beach Residence, it is known for its multi-cultured and western menu that is everything but classic. Western and seafood dishes, fusion sushi and Japanese sticks are some of the menu items, and it is famous for its Lotus French Toast; the highlight of every meal at Catch22.

The brief:

As a concept, Catch22 celebrates a Western industrial environment with graffiti and witty art on its walls. It’s a playful and energetic concept, and that’s exactly why the mother company, AWJ Investments, commissioned Pulse to create a brand new website that reflects what the restaurant stands for.

The execution:

Pulse underwent extensive research on local, regional and international businesses that are similar to Catch 22 and thoroughly analyzed their online presence. Following a comprehensive user experience analysis, we came up with this concept, which exceeded the client’s expectations in terms of ease of use, simplicity and on-point representation of the brand’s values and guidelines. Off the back of this project, Pulse was commissioned to work on another AWJ Investments’ project, the mother company’s facade; the corporate website.