AWJ Investments

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Client AWJ Investment
Production Date April 2018
Services Digital Strategy, Information Architecture, UX Design, Web Design, Frontend Development, Backend Development, Hosting, Maintenance

The Client

AWJ Investments is a fast-growing food and beverage holding group that explores popular Middle Eastern, Mediterranean and international flavors. Founded and headquartered in Dubai, AWJ set out on its culinary journey with eight unique concepts. Within the following five years, AWJ plans to experiment with new and old tastes, infusing traditional flavors with a fusion of traditions from Europe, North Africa and the USA.


AWJ investments is the holding behind Catch 22, Operation Falafel, Awani, Filicori Zecchini, Smokey Beach, Surf Bite and Lulu & Murjan. Each restaurant has its own, unique style, and the challenge was to come up with an online presence and look and feel that would represent all these styles under one umbrella, in addition to conveying the mother brand’s mission, vision and values, as well as its ambitious 5-year expansion plan.


Following a thorough market analysis, we came up with this concept, which complies perfectly with the business objectives set out by our client. It offers the different target audience groups the information, incentives and the convenience to interact with the new corporate platform.