Abu Dhabi Sports Council

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Client Abu Dhabi Sports Council
Production Date 2019 till present
Services Keywords research | Target audience analysis | Content strategy | Content production | Creative direction and production | Content Search Engine Optimization

The client

Abu Dhabi Sports Council (ADSC) was established in 2006, and is aligned to the emirate’s leadership vision to develop sport and youth activities. The Council promotes an effective, emirate-wide sports calendar that stimulates the desire to participate in quality sports among all Abu Dhabi residents and helps the talented and motivated reach their sporting potential.

The brief

ADSC approached Pulse with the requirement for a mobile application that will serve as the gateway to all sports-related news, activities and venues in the Emirate of Abu Dhabi. With multiple sports offered, events owned, managed or hosted, and a variety of convenient features to offer to the customer, the mobile app is set to revolutionize both the sports and the government sectors in the UAE.

The result

A cutting-edge user experience and interface have been created for the native iOS and Android mobile applications. Pulse has undertaken complex integrations, and implemented innovative features that are guaranteed to make the application a solid base for future marketing activities, and further enhancements. It is scheduled to be available on the app stores by the end of February 2020.