The Color Run

The Client

Founded in 2011, The Color Run was the world’s first COLOR 5K and COLOR DASH event. By creating a race that’s more about the memories you make than your mile-per-minute, the organizers make running accessible to everyone, no matter their experience level or ability. Every year, new attractions and added value are added to the event, making its popularity increase significantly over the years.

The Brief

IMG Entertainment approached Pulse with the task to localize the event digitally in different markets. Covering KSA, Qatar and the UAE, Pulse has and is currently managing several aspects of the brand’s digital communications, including performance campaigns aiming directly at achieving a defined tickets sales objective.

The Result

For the second year in a row, Pulse is managing all TCR local markets websites from a creative, web development and hosting support perspective, electronic direct emails, paid digital ads creative, online media buying, and content production for all ads and social assets. Our team of advertising specialists have overachieved the KPIs set by the client in 2018 by 120%, and completed 2020 campaign with over 10,000 tickets sold , instead of the 6,000 initially targeted.