Chicks N’ Friends is a quick service restaurant that delivers a delicious Southern chicken experience originated in Columbia Maryland in 1987. The Dubai-based franchise is operated by AWJ Investment – a fast-growing food & beverage holding group that explores popular Middle Eastern, Mediterranean and International flavors. The 1st restaurant was opened in Jumeirah Beach Residence, serving the best-in-town fresh grilled and fried chicken.
AWJ Investment commissioned Pulse to build the new Chicks N’ Friends website. The brief was simple: we are the best in town, and we need the best digital asset for our brand! The offering is one that couldn’t be turned down as freshness is the basis to Chicks N’ Friends story.
Pulse took a unique UX approach for this project. The brand targeted young audiences and families with children, especially in our design concepts. We were inspired by the restaurant’s interior designs, and followed the same approach for the website creative, enabling the same consistent brand experience to Chicks N’ Friends customers. The website is scheduled to go live in 2020.