Operation:Falafel

Digital Design & Development

Operation:Falafel
Created by potrace 1.16, written by Peter Selinger 2001-2019
Operation:Falafel is a Dubai-born fresh casual chain of restaurants, part of AWJ Investments, that operates on the concept of ‘Revival & Survival’ of Arabic cuisine. It creates a mood common to the old street marketplace while organizing its service model into individual food stations that mimic food carts on the street.
AWJ Investments were looking to create a website and facilitate the online customer journey for their flagship restaurant Operation: Falafel. The menu section on the website needed a fresh new look and online payments were a necessary integration that they were looking for.
We re-designed various elements of the website, giving it a premium and enhanced look. We also migrated to a powerful and reliable WordPress CMS, which gave us a wider range of scalability and modularity. With a solid platform, we integrated the client’s chosen payment gateway, Network International, and successfully harmonized communications between the website and the iKonnect online ordering system. Personalization was essential to provide Operation:Falafel's customers with a unique experience.
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