Gamers Without Borders S2

Digital Marketing

Gamers Without Borders S2
Created by potrace 1.16, written by Peter Selinger 2001-2019
Gamers without Borders is the world's biggest charity esports event in the region, an initiative set by the Saudi Esports Federation, that began in 2020. For the second edition in 2021, the goal of the event was to raise funds through gaming tournaments and events, in order to distribute the vaccine to developing countries to help in eradicating the pandemic.
The Saudi Esports Federation wanted to give Gamers Without Borders a modern, elegant and fresh look, and to develop a global digital presence of the second edition in an effort to raise donations to distribute the vaccine to developing countries.
We designed a fresh new brand, along with extensive overhauled designs for the social media platforms and the website. We elaborated Gamers Without Borders' content strategy and global reach by creating social media platforms in Portuguese, Spanish and Russian.
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14

Languages

100+

Tournaments

10M$

Charity prize pool

1M

Social followers

48M

YouTube Views

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