Uber Eats is a world-renowned online food ordering platform launched by Uber in 2014, and accessible to customers via a website and smartphone/tablet app.
Pulse was tasked with pioneering an online Arabic digital presence for the organization targeting MENA & the GCC and to acquire higher market share among competition. In order to create a strategic content marketing plan that was not only of high-quality but also effective in achieving the client’s business goals, Pulse undertook activities including a comprehensive search engine analysis of the target markets, examining Uber Eats partner restaurants search analytics on popularity, share of impressions and average monthly traffic and competition analysis, users search behaviors and keyword attributes within selected territories.
From this analysis, we were able to create a compelling, targeted and highly optimized content strategy for the platform, based around the menu items we determined were most likely to be in demand. In addition, our analysis of customer behaviors enabled us to recommend with high degrees of confidence the most effective on-page keywords to include with each content article to drive more relevant traffic and increase the visit length. The digital platform massively supported Uber Eats’ continuous brand growth within the target markets, achieving 76% organic search traffic.