The client
As the newest player introduced to the market by the Topaz Group, Choozo is the Healthcare & Lifestyle online shop of Gaia Healthcare. The company’s mission is to provide diverse and trustworthy wellness, healthcare & lifestyle products to every online customer in UAE, on time, every time. The brand stands for authenticity, transparency, relevancy, care, and responsibility.
The brief
Pulse was appointed as the digital arm of Choozo’s marketing team. and tasked with the conceptualization of the brand’s digital communication go-to-market strategy. Our team analyzed the local demand, target audience groups, messaging matrix, and most strategic channels to reach our customer, and come up with a tailor-made plan of action for Choozo.
The result
Pulse currently manages the entire digital ecosystem of Choozo, including the online platform, social media channels, electronic direct emails, social and search ads, online media buying and creative and content production. In addition, we manage multiple other components of the integrated marketing strategy that includes offline media and collaterals production.
