The client
Dubai Developments is a leading multi-disciplinary property development company based in the heart of Dubai. The firm’s key strength is creating premium spaces in the residential, commercial and hospitality sectors; reflected in a portfolio which includes some of the most iconic developments in the UAE.
The brief
Dubai Developments approach Pulse with the task to migrate all their group digital assets to Sitecore, and create new ones. The project approach was phases- based, phase 1 being the corporate website development, phase 2 Roda Hotels & Resorts (the hospitality branch of Dubai Developments), and phase 3 nothing less that Dubai’s newest integrated community development project “Jewel of the creek”.
The result
An entirely re-imagined user-experience, clear navigation paths throughout the website, a defined target audience and personas, and the best-in-class Sitecore development approach. Once the websites are completed, the power of Sitecore will be unleashed: personalization and marketing automation.
