Rawass Inn

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Client Saudi Ministry of Housing & Al Khomasiah
Production Date January 2018
Services Keywords research, Target audience analysis, Content strategy, Content production, Creative direction and production, Content Search Engine Optimization

Your new home, in the heart of the Red Sea.

The Client

In a collaboration between the Saudi Ministry of Housing & Al Tamimi Development, Rawas Inn is a luxurious real estate development project located in the region of Yanbu, Kingdom of Saudi Arabia. The community is targeting families with 4000+ housing population capacity and different types of residential units, ranging between spacious apartments and townhouses. The project also features multiple commercial, entertainment & shopping destinations.

The brief

Following on from the success of Pulse Digital’s ongoing partnership with the Saudi Ministry of Housing and Communities’ digital projects enablement, the Ministry secured the services of Pulse Digital to come up with a complete website solution from scratch. This included initial wireframing, creative design concepts, through to frontend & backend development, programming, web hosting and ongoing maintenance.

The results

With a mobile 1st design approach, the Rawas Inn website was highly optimized to achieve outstanding levels of usability, performance and ease of use. To help spread awareness and increase the online bookings for units, WordPress CMS was selected as the content management technology, which enabled the client to easily manage, update and publish content. 85 % of the units booking were successfully made through the website, alongside other marketing channels.