Philips – VisaCare
Brighter looking, firmer-feeling skin.
As a giant in the personal healthcare and beauty industry, Philips needed to promote this particular product and create awareness about its launch in the UAE and KSA markets. The launch had to be innovative, strategic and sales-driven, with online and offline activations.
Based on a 360 campaign concept, Pulse came up with pre-launch, launch and post-launch activation phases. We suggested a more realistic, closer-to-reality approach into the typical purchase process for women, and three visual directions were suggested with heavy coverage on social media and with search marketing using the hashtags
#Forever_Young #No_Filters #Why_Not?
- Integrated Marketing Campaign
- Creative concepts
- Video storyboarding
- Digital Strategy
- Social media marketing
- Search Engine Marketing