Client Maximiliano
Production Date October 2017

Architecture, reimagined.

The Client

Maximiliano is an architecture firm based in the Kingdom of Saudi Arabia. As the newest venture of Advance Group, Maximiliano needed to create a brand identity that would convey what the firm stands for to its target audience, which is modern architecture inspired by the famous Italian architect Massimiliano Fuksas.


Pulse provided several creative directions to Maximiliano, and the one showcased here was unanimously approved by the Board of Directors. We merged the brand’s initial “M” with a compass, symbolizing guidance and architectural design, and created one simple, modern and crispy brand visual identity that is flexible enough to be utilized in different touchpoints, and is guaranteed to be remembered by audiences..


A complete branding exercise took place in order to come up with this final result. The exercise including a branding workshop, brand identity conceptualization and roll out to several online and offline mediums including stationary, email signatures, company profile and website.


  • Branding Strategy
  • Designs
  • Copywriting