Client Emirates NBD
Production Date August 2017

Background

As a leading brokerage and financial services company and a pioneering trading house in the UAE, Emirates NBD Securities has a long history of providing brokerage services and seamless investment opportunities for its customers in the Middle East.

Concept

As part of the largest bank in the region in terms of assets, where investors can rely on the stability and the vast market knowledge, ENBDS’ challenge was to increase engagement levels with existing clients and to promote opening new accounts in the Saudi stock exchange market (Tadawul), mainly to help its customers realize their future financial goals.

Technology

Emirates NBD had a well-defined brand with clear usage guidelines. Pulse created a subtle combination of the usual visual references for the e-newsletter. while adding modern imagery and call-to-action messages that promote engagement and drive traffic back to the website.

Services

  • Digital strategy
  • Web design
  • Email marketing
  • Data analytics and segmentation
  • Frontend development
  • Copywriting