Emaar Creek Marina Yacht Club

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Client Emaar Hospitality
Production Date 2019
Services Keywords research | Target audience analysis | Content strategy | Content production | Creative direction and production | Content Search Engine Optimization

The Client

With its Oyster-shaped design, vibrant lifestyle, restaurants and entertainment, this serene destination is located only 15 minutes away from Downtown Dubai features 82 berth marine and facilities such as fueling services, upgraded power outlets and pedestal units. Dubai Marina Yacht Club is an iconic waterfront development situated on the banks of the historic Dubai Creek, and is set to become the new Riviera of the Middle East.

The Brief

Following on from the success of Pulse’s partnership with Emaar Hospitality Group, Pulse ‘s challenge was to come up with a complete and a friendly website content managed solution that includes the initial information architecture, user interface design as well as the showcase of the latest rally programs available based on exclusive memberships like Waldorf Astoria Rally, Moon Island & Redbull Airshow Rally.

The Result

Pulse worked together with Emaar Hospitality to develop the website on Sitecore Experience management platform. The Creek Marina Yacht Club website enables members to apply for annual berthing contracts, sailing permits, vessels’ verifications identification and know more about the rally events available, Sitecore enabled advanced content personalization strategies, based on users’ preferences, IP location and behavior throughout the website pages.