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Client Abjadiyat
Production Date January 2018

The fun way of learning Arabic!

The Client

Abjadiyat is an Arabic educational App that caters to kids aged 2-8 years old. It teaches kids, alphabets, literacy and numeracy and world around us.

Targeting parents/schools/nurseries who are looking for solutions to educate their kids & prepare them for success before school.

The Requirement

As part of their plan to expand from the UAE to new markets, Ibdaa required a digital agency partner to help them penerate the Egyptian market with a go-to market strategy specifically designed and though of for the unique target audience at hand.

Pulse having an office in Cairo, and most importantly extensive experience dealing with the Egyptian consumer on multiple touchpoints, has come up with a 3 months market launch campaign taregting teachers, parents and kids.


After a research, planning and analysis exercise, we have designed a strategy that is extremely specific to the target audience (messaging, designs, placement), and adapted it to multiple digital channels.


  • Digital Strategy
  • Media Planning
  • Creative Designs
  • Content Production
  • Performance Optimization
  • Reporting and Analytics