There are a few main things to keep in mind when it comes to SEO in 2020, and here they are:

Create Rich Featured Snippets: The world only keeps getting more and more fast-paced, and the digital industry needs to keep up. More and more users end up finding the information they were searching for through Google’s Featured Snippets. It’s a fast and easy way to get the information you need and go. That is precisely why they need to be given more attention, by ensuring that you provide clear answers and rich content that users will benefit from right away.

Focus on Mobile SEO: At the end of the day, your phone is what is constantly in your hands or pockets. It should come as no surprise, therefore, to shift our focus on Mobile SEO. It is more likely that your brand will be a success if you create an easy and reliable mobile user experience out of your website. Consider creating a website for mobile first, then adapt it to desktop.

Take Time Building Your Brand: With the bombardment of information available across the internet nowadays, users understand the importance of a trustworthy website or brand – and they are drawn to that. Take the time to build your brand and create a reliable and memorable user experience, one that is trustworthy and will build a relationship with users.

Of course, there are a number of other factors to keep in mind going into 2020, this includes: the use of AI (artificial Intelligence), making use of zero-click searches, making use of videos as a source of information and – most importantly – focusing on creating high quality content that will add value to the user.

What it comes down to, is to keep the human element of SEO in mind… you are targeting human beings, and so personalizing content and optimizing search engines into more than mere keywords is a must – now is the time to focus on user intent.