Toyota Saudi Arabia

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Client Toyota KSA (Abdul Latif Jameel Motors)
Production Date Since July 2018
Services Keywords research, Target audience analysis, Content strategy, Content production, Creative direction and production, Content Search Engine Optimization

The client

When Abdul Latif Jameel; a diverse company deeply rooted in the Middle East, North Africa and Turkey region, decided it was time to take their automotive division (the exclusive distributor of Toyota vehicles in the Kingdom of Saudi Arabia) to the next level, they called on Pulse Digital to help steer their new initiatives.

The brief

Pulse was commissioned to create a new content hub and educate the target audience about the hybrid vehicles lifestyle and newer technology generation of electric vehicles T he secondary objective for the hub was to spread awareness about new vehicles’ launch, drive footfall for test drives and increase the overall traffic to the new Toyota Saudi Arabia website.

The results

Built on Sitecore platform and after undertaking a critical audience analysis, Pulse Digital created a strategic roadmap for content marketing, discussing a variety of futuristic topics. We then took charge of not only designing an inspiring “look and feel” for the platform with visually attractive infographics, but also creating compelling targeted SEO optimized content, witnessing a high increase in traffic and driving sales enquiries about the new Toyota technology.